1. Proceedings
  2. I3M
  3. 2020
  4. EMSS
  5. 10.46354/i3m.2020.emss.061

Artificial Intelligence to support retail sales optimization

  • a Agostino G. Bruzzone ,
  • b Kirill Sinelshchikov ,
  • c Marina Massei ,
  • d Wolfhard Schmidt
  • a,c SIM4Future, Simulation Team, via Trento 34, 16145, Genova, Italy
  • a,b,c  Simulation Team, DIME, University of Genoa, via Opera Pia 15, 16145 Genova, Italy
  • d Simulation Team, via Magliotto, 17100, Savona, Italy
Cite as
(a)Bruzzone A.G., (b)Sinelshchikov K., (c)Massei M., (d)Schmidt W. (2020). Artificial Intelligence to support retail sales optimization. Proceedings of the 32nd European Modeling & Simulation Symposium (EMSS 2020), pp. 430-434. DOI: https://doi.org/10.46354/i3m.2020.emss.061

Abstract

Presented study focuses on utilization of Artificial Intelligence (AI) in order to support data integration, sales forecasting and process optimization in retail. In particular, use of Artificial Neural Networks (ANN) and Genetic Algorithms (GA) in order to support decision makers from sales departments has evaluated.

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